At The PhotoBuro, we work with two flatlay formats:
- Hanging shots — garments suspended vertically
- Flat surface (true flatlay) — garments laid on a horizontal background and photographed from above
In this format, garments are hung on thin, often invisible hangers or clips, allowing gravity to naturally shape the silhouette. This setup reveals how fabric drapes in real-life conditions — especially around the shoulders, sleeves, and hemline — and provides a slightly dimensional look without needing a mannequin or model.
Often used for:
- Shirts and knitwear
- Lightweight jackets
- Simple dresses
Not recommended for: tight-fitting items or draped silhouettes.
Key characteristics:
- Clear reading of shoulder line, neckline, and overall silhouette
- Some sense of volume and fabric texture
- Lighting style can range from hard to soft, depending on the brand’s visual language
(directional, shadows)
(less contrast, smoother texture)
(emphasizes natural shadows under clothing)
In this approach, clothing is laid flat on a horizontal surface and photographed from above.
This is not just about garment shape — it’s about brand mood.
Flatlay photography lets us control:
- Fabric behavior in frame
- Lighting consistency
- Creases and styling intention
This format supports more artistic and campaign-oriented aesthetics.
Key characteristics:
- Prioritizes visual identity over technical accuracy of fit
- Silhouettes can be interpreted more freely
- Light is shaped around the creative task
- Works with or without natural fabric creases — fully controlled
Flatlays are often used for social content, lookbooks, or branded editorial storytelling.
Whether you're shooting for e-commerce, campaign assets, or social visuals — we’ll help define the right approach for your collection.